ST. LOUIS, May 7, 2015
/PRNewswire/ --
Purina issued the following response to Blue Buffalo's admission in court yesterday that a "substantial" and "material" portion of Blue Buffalo pet food sold to consumers contained poultry by-product meal, despite pervasive advertising claims to the contrary. Blue Buffalo asked the Court for additional time to file an Amended Complaint in the litigation, naming its ingredient suppliers as Defendants.
Purina issued the following response to Blue Buffalo's admission in court yesterday that a "substantial" and "material" portion of Blue Buffalo pet food sold to consumers contained poultry by-product meal, despite pervasive advertising claims to the contrary. Blue Buffalo asked the Court for additional time to file an Amended Complaint in the litigation, naming its ingredient suppliers as Defendants.
"Despite
this admission, Blue Buffalo still has not informed consumers of the
presence of poultry by-product meal in Blue Buffalo pet food, refuses to
accept responsibility for the product it sold, and is instead blaming
its suppliers," said Keith Schopp, a spokesperson for Nestlé Purina Petcare.
On May 6, 2014,
Purina filed a lawsuit against Blue Buffalo for false advertising after
testing revealed the presence of poultry by-product meal in some of
Blue Buffalo's top selling pet foods. Blue Buffalo's CEO responded by
immediately claiming the testing was "Voodoo Science" and assuring their
customers that "Blue Buffalo does not use chicken by-product meal or
poultry by-product meal in any of our products."
According
to Schopp, "Only when faced with undeniable evidence from the lawsuit
has Blue Buffalo admitted the truth to the court: a 'substantial' and
'material' portion of Blue Buffalo pet food sold over the past several
years contained poultry by-product meal. It is unclear to us if or when
this practice stopped, or whether any Blue Buffalo pet food containing
by-product meal is still on store shelves."
No
small company, it is estimated that Blue Buffalo sells over a billion
dollars of pet food at retail and well over 10 million bags annually.
"Through a $50 million
annual advertising campaign that flooded airwaves and pet food aisles
alike, Blue Buffalo told consumers over and over, emphatically and
without qualification, that its products never contain poultry
by-product meal," said Schopp.
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